Influenced by the Internet+way of thinking, now all fields are developing marketing channels based on Internet technology, and building Internet sales websites is also a new way that many companies are exploring and have done. Mechanical equipment products are a traditional large field. The traditional operation mode is a secondary market sales and after-sales management system dominated by manufacturers and regional agents. We try to develop and design regional agents to obtain closed-loop control of marketing promotion.
However, with the development of mobile Internet, the information content of mechanical equipment products is becoming more and more transparent. The traditional business operation mode alone will lead to the outflow of many users. If it is not directly converted to Internet marketing, and the Internet and online synchronous marketing is completed, it will face the risk of being replaced by the market. So what are the good online marketing promotion methods for the mechanical equipment industry?
1. Search engine
Mechanical equipment products belong to non consumer goods. The key consumer groups to deal with include individuals and group companies. Generally, these two types of customers are more optimistic about the reputation and credit of well-known brands. Baidu search engine service platform is the most convenient and shortcut to accept these data, Improving the ranking of enterprise websites on Baidu's search engine can make customers realize whether the company attaches great importance to brand promotion.
2. We Media
The development trend of mobile Internet has incubated a lot of We Media and occupied a lot of Internet traffic. The We Media Platform has become a fashion trend and work for all. The flow pool built into the We Media Platform can not only produce very optimistic direct economic benefits for mechanical equipment companies, but also improve the company's reputation, publicity, planning and promotion of products, and explore a large number of high-quality customers.
Advantages: With the help of intelligent optimization algorithm technology, Xinqi We Media can strongly recommend valuable and humanized information content based on the user's portrait, and complete the precise delivery of targeted promotion.
3. E-commerce platform
The popularity of smart phones and the emergence of online shopping personal behavior have enriched many e-commerce platforms. The e-commerce platform has created a convenient and fast platform for merchants and customers to trade, which has promoted the timely and rapid development of business. The product specifications of mechanical equipment are diversified and the production cycle is long. If the user's regulations cannot be directly mastered, it is very easy to lead to the risk of capacity.
Advantages: The e-commerce platform provides customers with big data for purchasing products, which brings direction to production and manufacturing. The timely feedback of customers can make the finished products manufactured by the company just necessary, reducing the inventory backlog of production capacity. In addition, the main advantage of e-commerce platform is that it provides a service platform for merchants and users to buy and sell in a timely manner and improve after-sales service, so as to build a public bridge of trust between stores and customers.
4. Operators' big data customers
Operator big data marketing is the combination of Unicom's mobile communication technology, operator big data technology and marketing promotion. The key is to effectively promote the advertising in the target consumer groups to the right people at the right time, according to the right media and in the right way. The expected effect can be quantified after the announcement, and preventive measures can be adjusted at any time and anywhere to save costs.
However, there is no timely data and information feedback mechanism after the publication of the traditional advertising mainstream media, which can only be considered according to the future sales market situation of products and services, and can not accurately locate the target audience.
Advantages: The operator's big data has a huge amount of information, data information is practical, data information accuracy is high, data information is real, customer portrait is comprehensive, and customer domain identification is highly matched.
Compared with bidding, big data of operators can ensure that a willing real-time traffic outflow is not allowed. Compared with data collection, data collection and other technical aspects, it is more accurate than data information, and the purity of primary data information is higher. It is applicable to accurate customers in different fields. It can capture accurate data information from all parts of the country or random specific regions. With real-time data, it has high accuracy and reasonable conversion.